I’m Debbie Ives, consultant and founder of
Post-Mortem Marketing.
I partner with growth-stage companies to regain control of their marketing, fix what’s failing, focus on what matters, and build solutions that drive sustainable growth. if you're ready for a clearer strategy, this is where it starts.
When your marketing is on life support, you need someone who can diagnose the issues, revive the strategy, and breathe life back into your results.
​I’ve spent 20 years in the marketing world — corporate, startup, independent.
I started this consultancy because I was tired of watching good businesses get sold mediocre solutions—by agencies chasing trends or marketers who skip understanding the business. I’ve seen teams waste time on disconnected tactics, confused messaging, and campaigns chasing meaningless numbers over real revenue.
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When you work with me, you get strategy, execution, guidance, and brutal honesty. If I don’t think something’s going to work, I’ll tell you. If we need to go back to the drawing board, I’ll help you do it. And when it works? We double down and scale.
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From big-picture strategy to day-to-day execution, this is how I help businesses grow.
Fix what's broken. Build what works.
​Let’s be honest—if you’re here, chances are something’s off. Leads are down, ROI’s unclear, or you feel you're just spinning your wheels and getting nowhere. My services are designed to help you step back, make sense of what’s going wrong, and build a system that works.
I work across core areas that give you the clarity, structure, and momentum you’ve been missing. Whether you’re rebuilding from scratch or tightening what’s already in place, this is where we get marketing working again.
But before we dive in, let’s talk about why your marketing might be struggling in the first place.
Data-Driven Marketing That Delivers Results
Marketing decisions are guided by data, ensuring campaigns are optimized, scalable, and built for long-term success.
Social, Email, & Paid Ads That Convert
From trust-building emails to ROI-driven ads, campaigns are crafted to resonate, stay consistent, and deliver measurable results.
SEO & Content That Gets Found and Read
Search-friendly, action-focused content aligns with how people search today—on Google, social platforms, and AI tools.
Behavior-Based Insights for Smarter Strategies
Understanding customer behavior is the key to creating marketing strategies that resonate and drive action.
Your Marketing Problems Aren't Marketing Problems
They're Strategy Problems in Disguise
Let me guess ...
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The “strategy” was broad, generic, or pieced together without a clear throughline.
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You were given copy and campaigns that didn’t reflect your brand—or resonate with your audience.
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You kept hearing about progress, but it never showed up in results.
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The outcome? Underwhelming performance and no clear explanation why.
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The results? Somewhere between “meh” and “where did our money go?”
This is more common than you think—especially for businesses that’ve worked with outsourced teams or agencies who promised everything, and got little or nothing in return.
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When marketing that’s disconnected from the business model, the buyer journey, or the company's unique goals and structure, tactics lose their edge.
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That’s why I focus on building disciplined, data-informed strategies—ones built around how your buyers actually behave, and how your business really grows.
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But before we dive into how we fix it, it’s time for the part no one likes to say out loud: the truth about why your marketing hasn’t been working.
The Truth
The Long Game is the Only Game That Delivers Real Results.
The truth is, quick wins matter—and we’ll aim for those right away to build momentum and show progress. But those wins are just the beginning.
Real, sustainable growth comes from creating a foundation that delivers consistent, measurable results over time. My approach ensures every effort aligns with your business goals, using data-driven strategies to make an immediate impact while setting you up for long-term success.
You’ll see results early on, but the real transformation happens as we build systems that scale, adapt, and compound over time. It’s about progress you can see now and growth that lasts.
The Process
This Isn’t a Hand-Off. It’s a Roll-Up-the-Sleeves Partnership.
I'm here to embed myself in your business, take ownership of your success, and treat your dollars like they're my own.
​My process is collaborative and transparent. I don’t believe in pre-built packages because every business needs something different.
My work happens in clear, cumulative phases—each one building the foundation for the next. We move with intention through strategy, implementation, and full-stack guidance across your entire marketing ecosystem.
Phase 1
Diagnose the Problem
Before we can fix your marketing, we need to uncover what's really holding it back. Think of me as your brand medic — I'll diagnose the root cause, not just treat the symptoms.
What You Get:
- Ideal Customer Clarity (ICP) -
Full Messaging & Value Proposition Framework
- Customer Journey Mapping & Funnel Strategy
- Priority Growth Roadmap
Who This Is For:
Founders who don’t have strong positioning or clarity around their customers—and are tired of burning cash on tactics that go nowhere.
Phase 2
Revive the Strategy
I'll help you rebuild a strategy that's not just effective, but sustainable — one that delivers real results over time.
What You Get: - Website Rewrite (Homepage + Key Service/Product Pages)
- Email Sequences (Welcome, Nurture, Winback)
- Lead Gen Funnels (Landing Pages, PDFs) - CRM Setup + Core Marketing Tech Integration
Who This Is For:
Teams ready to stop duct-taping random tools and finally build marketing that actually converts.
Phase 3
Implement with Precision
From social campaigns and email marketing to paid ads and SEO, I'll oversee every step to ensure your strategy is executed flawlessly.
What You Get:
- Monthly Strategy Calls & Quarterly Planning
- Budget Oversight & Resource Allocation
- Vendor & Team Management
- Funnel and Channel Performance Reviews
Who This Is For:
Founders who are busy running the business and need a real partner to guide, optimize, and steward their marketing.
Phase 4
Partner for Long-Term Success
I don't just hand you a strategy and walk away. I stay with you— hands on, to refine and optimize as we go. Together we'll build a marketing engine that drives growth for years to come.
What You Get:
- Paid Ads Management (Meta, Google, LinkedIn) - Email Calendar & Execution
- Social Media Publishing (Light-Touch)
- Creative Asset Development (Copy, Graphics, Landing Pages)
- Reporting, Refinement, and Iteration
Who This Is For:
Businesses who want to outsource their full marketing function to someone who understands strategy, not just tasks.